Be Media Talks to BME Students
This term in Business Management and Enterprise (BME) we have been studying marketing, and our primary assessment involves writing a marketing plan for a business of our choice. To aid our understanding of this topic, specifically digital marketing, Jordan Fogarty, former Scotch student and founder of Be Media gave a presentation to our class. Jordan discussed some of the very interesting aspects of digital marketing, such as; retargeting, SEO (search engine optimisation) and reaching your target market through social media and online. Jordan provided examples of these techniques and how they can be implemented in our marketing plans. The presentation was stimulating and engaging whilst providing us with information relating to our current area of study and assessment.
Sam Perrignon (Year 11, Stuart)
